Maybe The Best Ads Are Just Answers + The Biggest SEO Secret Everyone Ignores.

Some marketing wisdom from Google: http://www.google.com/ads/answers/.

Oh, about the biggest SEO Secret? Here’s the deal. I see too many discussions about SEO, and in 99% of the cases it’s useless information about tricks that supposedly allow you to game the system (until the next algo update). But the truth is (and take this from a guy responsible for sites being #1 for keywords you never thought you could be #100 for), the big secret to SEO, and the only thing you need to know in order to make money with SEO is this:

1. Good content.
2. Lots of good links.

There are two conditions where you need a third rule:
1. If you’re an SEO consultant and have to deal with technical issues (which are rear if your client followed the first two rules).
2. If you need to be #1 on terms where the difference between being #1 and #2 means more than $100,000/month, in which case every small detail matters. But chances are if you’re going after those, you already have a team that knows what to do, and one blog post won’t make any difference. Right?

Enjoy.